This is a great dry-hopped black IPA (or Imperial Black Ale, whichever you prefer) with a relatively low ABV for the style, as beers of this style typically weigh in between 7% and 11% ABV. The result is an aptly named, surprisingly hoppy beer that is dark on the eyes, and floral on the tongue. It's a Pale Ale hidden in a dark cloud, a true Illusion.
Founded in 1996 in the Levels and Moors of Somerset which provide the name of the company, Moor ceased trading in 2005 before being resurrected in 2007 which saw a massive reshaping and rebranding of the company, before a move to Bristol in 2014.
Today Moor are specialists in unfined, naturally hazy beer, leading the charge for the rest of the UK craft scene. This holds advantages to the aroma and flavour of the beer and also means that all of Moor's brews are vegan friendly.